I never imagined equating the interfaith movement with the iphone. . . . Or inter-religious peace-building with the Nike swoosh. But alas, there we were at the Interfaith Youth Work Conference, deep in conversation about what we could learn from our corporate counterparts. I used to believe that all things marketing or advertising were evil and the only thing the corporate world could teach us in the activist world was how not to care about the environment or our employees.